Every Business Should Advertise on Facebook

The Opportunity

If you have a business but are not taking advantage of Facebook advertising, you are missing out on a huge opportunity to promote your business.

Facebook offers a cost effective solution to boosting the visibility of the great video content you have created. Autoplay automatically starts playing video in a user’s newsfeed, increasingly the likelihood of it being watched. Additionally, Facebooks targeting options allow you to place your video in front of the most relevant audience for your business.

Facebook has almost 1.8 billion monthly active mobile users. Facebook advertising allows you to target users anywhere on their mobile device. With consumer mobile search surpassing desktop search, it’s even more important than ever to be reaching potential customers in the palm of their hands.

If you have a low budget, Facebook is a great way to start. You can have your Ad up and running from as little as $1 a day (depending on the objective of your Ad).

Facebook advertising should really be a key component of any successful marketing strategy : Facebook Advertising Advantages and Disadvantages.

Spoiler alert: Facebook remains King Social Network. It is the social-media platform of choice for the majority of marketers–and for good reason.

Your business needs a Facebook page. You know this–and so do 40 million other businesses. Facebook is where your future customers hang out.

The average person spends 28 percent of his or her time online on social networks–or 1.72 hours per day.

The average American spends about 40 minutes just on Facebook–sharing and Liking content. Every minute, Facebook users Like more than 4.1 million posts, posting comments, status updates, and photos.

Facebook has a large, engaged user base that spends a ridiculous amount of time there every single day of every month.

Yet Facebook only has 2 million active advertisers? What?

Talk about an opportunity!

If you have a business page, what you may not realize is that less than 0.5 percent of your fans, on average, will actually see your updates.

Sad, but true.

For years, Facebook has been reducing the visibility of business pages in people’s news feeds, frustrating business owners everywhere.

The Cost

Here’s the truth about marketing on Facebook now: You need to use Facebook ads if you want consumers to discover your business.

The good news? You don’t need a huge budget.

Typically, $50 will get your message in front of 5,000 to 10,000 people. And you can be extremely picky about who you target.

Facebook Ads will amplify the reach of your content.

By using ads, you’ll actually end up getting more organic reach for your content.

How is this possible?

Well, when influencers share your Facebook Ads (yes, people DO share ads), your content will become exposed to an even larger audience.

Remember, engagement snowballs as you go on social media.

Businesses can target users with Facebook Ads by location, demographics, age, gender, interests, behavior, and connections.

Target Them Again

Heard of remarketing?

Essentially, remarketing is a type of technology that shows ads for your business to people after they have visited your website, used your mobile app, or given you their email address. People will see these ads when they visit or shop on other websites, use social media, watch videos, use other mobile apps, or search on Google.

Remarketing may be the most powerful way to grow your business.

I’ve seen social remarketing, on average, boost engagement rates by three times and increase conversion rates by two times.

You’ll want to use remarketing for your hard offers–your sign-ups, consultations, downloads, etc.

Another potentially huge win for retail businesses: combine remarketing with Facebook product ads.

To achieve this, you’ll want to tag visitors who come to your site with a cookie. This will help build your remarketing audience.

Now you can start applying behavioral and demographic filters on your audience to target your Facebook Ads to a narrow group of people who are interested in your stuff (behavioral and interest targeting), who recently checked out your stuff (retargeting), and who can afford to buy your stuff (demographic targeting).

This = $$$.

As mentioned earlier, Facebook has 1.39 billion mobile visitors every month and half a billion of its users only access the network via mobile. So capturing leads from mobile Facebook users is a huge opportunity.

Calls to businesses are way more valuable than clicks on websites. That’s why Facebook’s Call Buttons are game changers.

Think about mobile Facebook users. They see an ad, click on the Call Now button, and the lead is captured. Amazing.

In Conclusion

Nowadays, people don’t just go to Google and Bing to look stuff up; they also use social media channels to find what they’re looking for. Patel makes this point in his article on why social is the new SEO: “We need to understand that search engine optimization includes the search that happens on social media search engines.”